Work With Us

Position Available

New River Radio Group WBRW, WPSK, WRAD & WVHK


Date:  February 22, 2021


New River Radio Blacksburg VA is looking to add to our talented team of Account Executives.  We are seeking dynamic and results-driven individual who are focused on generating leads and revenue for our local client partners.  At your disposal will be a full complement of resources including our premier radio stations, WBRW, WPSK, WRAD, WVHK/Blacksburg), a Creative Services Department, a Digital Services Department and a full staff dedicated to your success.


Job Title: Account Executive (Outside Sales).


Job description:  Under the direction of the sales manager sell advertising within the assigned territory or accounts. Master and understand the value of digital & radio advertising along with strengths and position of the New River Radio Group of stations in Blacksburg. Focus selling digital products and local radio products.


Job requirements:

  • Excellent communicator with high level of verbal skills and written skills
  • Strong prospecting and business development proficiency.
  • 2 years minimum successful outside sales preferred with a verifiable track record.
  • The Account Executive must provide their own reliable transportation and maintain a valid Virginia driver’s license.
  • Strong working knowledge and understanding of the internet.


Job duties and responsibilities include, but are not limited to:

  • You will provide valuable consultative services to small, mid-size and large firms and bring a concentrated focus on business development for both you and your clients
  • Prospect for new accounts and identify local businesses that have a need for our products and services
  • Set appointments, meet with clients, make sales presentations and execute contracts.
  • Establish weekly/daily/monthly sales plan and then execute that plan.
  • As required by the client assist with writing advertising copy.
  • Coordinate the production and scheduling of advertising with the production and traffic departments.
  • If needed work in conjunction with the Promotions/Program Director to develop sales promotion programs that fit your client’s needs and requests.
  • Meet established revenue requirements
  • Collect past due account receivables and work with the credit manager on problem accounts.
  • Develop strategic and integrated plans to provide solutions to those challenges
  • Closely monitor the progress of all client campaigns to ensure maximum success



  • Minimum of two years of college
  • 4-year college degree preferred.




Accepting application through March 22, 2021


It is the policy of New River Radio Group not to discriminate in its employment and personnel practices because of a person’s race, color, creed, religion, sex, national origin, disability or age.   Discriminatory employment practices are specifically prohibited by the Federal Communications Commission.